Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SMEThermal 2014 is Europe’s leading international industry conference on the solar thermal sector. The one-day event offers unique insights into the sector’s most recent technological developments, whether in process optimisation, cost reduction strategies, new materials or the design of collectors and tanks. Meet the who’s who of the international solar thermal industry at the conference and at the opening dinner on the evening beforehand. More than 160 companies from all over the world are expected to participate.