Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SNACKEX, organised by the European Snacks Association (ESA), is the only 100% focused savoury snacks and snack nut event in Europe. The event is a unique opportunity to buy, sell and network with industry professionals and decision makers. SNACKEX unites the savoury snack industry in a single-destination tradeshow and conference to give attendees the edge they need to be successful in today's rapidly changing marketplace. The 2013 show in Gothenburg, Sweden, saw 2,000+ industry-linked visitors from 70+ countries. Over 5,000 sq m of exhibition space with 120+ exhibitors from countries as far afield as China, India, Argentina and Australia reflect the truly global reach of the show. Alongside the trade show SNACKEX features many hours of expert speaker conference programming to give industry participants solutions and guidance on the critical issues that will help them more rapidly, efficiently and successfully develop their businesses. Savoury snack industry executives attend SNACKEX to get solutions to the industry’s most pressing challenges and to meet others who can help improve their products.
ATTENDEES including conference DELEGATES and exhibition VISITORS are buyers from all classes of trade including snack manufacturers; importers, exporters, suppliers, nut traders, distributors and brokers, making SNACKEX the ‘must attend' show of the year.
EXHIBITORS are companies involved in the production and marketing of savoury snacks - potato chips, corn chips, potato sticks, peanuts and other snack nuts such as pistachios and almonds, baked snacks, tortillas, pretzels, popcorn, rice crackers, flips, savoury biscuits, breadchips, meat snacks, extruded and pelleted snacks. The leading suppliers of snack processing and packaging equipment, raw materials, flavours, seasonings and other food ingredients, laboratory equipment and other products and services used in the manufacturing of savoury snacks will be exhibiting.