Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Social Media Results Conference - Engage, Excite, Convert
The Social Media Results Conference – Engage, Excite, Convert Exploiting New Trends & Developments With Captivating, Compelling Content Strategies For Social Media Marketing Which Delivers! Exciting, Integrated & Measureable Next-Level Strategies For Experienced Marketers A One-Day Industry-Led Conference & Networking Event, 13th May 2014, One America Square, London: www.socialmediaresultsconference.com PLUS: Two separately-bookable, post-conference, half-day workshops on 14h May AM) Writing Compelling Content & PM) Measuring The Unmeasurable 1 Day. 22 Brands. Utilise State-Of-The-Art Engagement & Content Techniques Which Cut Through & Showcase Your Brand’s Key Messages Tesco • Kellogg’s • Unilever UK & Ireland • Paddy Power • Nationwide Building Society • Twitter • O2 • MasterCard • Museum of London • The University of Nottingham • Post Office • Castrol • Age UK • Google + • Betty & Taylors of Harrogate • Honda • Nokia • Action for Children • British Airways • Arsenal Football Club Engage Your Communities • Monetise Exciting New Platform Developments • Convert For Real Business Results: Engagement Showcase: • Engage & Grow: Expand your reach with exciting, shareable and captivating content • Top Engagement Tips: Encourage ongoing interaction and genuine two-way conversations • Before It Goes Horribly Wrong…A cautionary tale for tackling risk and negativity • Find Your Voice & Protect Your Brand: Strike the right balance of tone, frequency and timing to protect and maintain your brand • Social Media Which Delivers! A view from Tesco Platform Updates: • Achieve maximum impact and fully exploit what Facebook, Google+, Twitter & Hot New Platforms & Technologies can do for your brand Business Results: • Meaningful & Accurate Evaluation: Tools and advice to definitively prove ROI and cleverly allocate budgets • Profitable Integration: Drive the customer journey with multi-channel marketing • Targeted, Tailored Campaigns: Successfully expand your influence amongst specific audiences and key influencers • Are We All Bought In? Fully embed social media activities into your organisation to win senior–management support and budgetary sign off