Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Social Media Results For PR & Comms Conference – Engage & Deliver
A One-Day, Industry-Led Conference & Networking Event, 26th November 2014, The Congress Centre, London. PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops: AM) Measuring The Unmeasurable: Driving Social Media ROI For Continued Social Media Investment & Buy-In PM) Twitter & Facebook: Content, Content, Content! Advanced Engagement & Content Which Deliver Results New Case Studies, New Features, Interactive Programme: Engagement & Content • Reputation • Integration • Twitter Spotlight • Facebook Spotlight • Measurement & ROI • Buy-In & Investment • Customer Service & PR • Key Influencer Panel • New & Emerging Platforms • Innovations Tesco PLC ● Universal Music TV ● Asda (Walmart UK) ● Monarch Airlines ● TSB ● Boots UK ● Royal Mail ● Telefónica UK ● The LateRooms Group ● Fujitsu ● Museum of London ● Time Out ● Channel 4 ● Twitter UK● Royal Mail ● Coral ● Prudential (UK) ● Save The Children ● Lenovo ● Met Office ● British Heart Foundation ● Global Radio ● Jaguar Land Rover ● Microsoft ● UKTV ● ITV plc ● Google+ ● Comedy Central ● Shell ● The Times & The SundayTimes● Philips ● Guide Dogs ● Virgin Limited Edition ● blinkbox ● Haven Holidays ● London Evening Standard ● Amnesty International ● The Independent and i paper ● Whittard of Chelsea ● BBC News Channel Engage With Audiences On Social Media To Enhance Brand Reputation & Influence Audiences On Every Channel, Everywhere: 1. Compelling, Creative Content: Innovative engagement techniques which cut through the noise 2. Influencing Audiences On Every Channel, Everywhere: Integrated, connected and consistent campaigns which enhance brand reputation 3. Innovative, Practical Measurement Which Demonstrates ROI: Fine-tuning your measurement to powerfully demonstrate value 4. Grabbing Audience Attention On Facebook, Twitter & Emerging Platforms: What’s coming next and how can PR and comms get the best coverage? 5. Influencer & Journalist Insider Knowledge: The inside track on what stands out and gets your story noticed 6. Sustainable, Reliable Customer Service: Social media which demonstrates value and safeguards the brand 7. Winning Over Cynical Stakeholders: Justifying and securing investment for social media activities 8. Future-Proofing Your Business & Staying Ahead: Harnessing changing trends, tools and technologies