Social Media Storytelling: Content Production & Copywriting Workshop

Event contact title
Conference Relations Executive
Event contact first name
Daphne
Event contact last name
Poon
Email
daphne@conferences.com.sg
Event contact telephone number
+65 6592 7366
Description
Is your content persuasive enough to trigger customer reactions? Daredevil Felix Baumgartner challenged the Mission to the Edge of Space Jumped 24 miles above ground Traveling at the world-record speed of 833.9 miles per hour Red Bull posted a photo of Baumgartner on Facebook after the stunt In less than 40 minutes, 216,000 likes, 10,000 comments and more than 29,000 shares were garnered!* Like Red Bull, in today?s cluttered communications landscape, a good piece of content triggers consumers? emotions and actions. It helps to strengthen connections between the brand and their consumers. Do you know what your customers want? Does your content resonate with your customers? How to optimise current content and consumer engagement to enhance your brand value? Are you able to assess the effectiveness of your brand content and improve ROI overtime? Join us at this 2-day conference to equip yourself with practical strategies to build an effective content strategy in today?s fast-paced communications landscape, with emphasis on the creation of innovative & compelling content for higher engagement and discovering how sophisticated monitoring & measuring tools can track and refine overall content effectiveness for better ROI. Find out how GE, Red Bull, Procter & Gamble, Philips, Unilever, PayPal, Intel, Samsung, Yahoo!, KPMG, Dell, Estee Lauder, Aon Hewitt, Mattel, The Economist Group, Aspire Lifestyles, CSL Limited and Luxola sustain content to further add value to their customers and make a difference in their brand journey. Pick up tips on how to schedule and curate content for integration across various platforms. *Juan C. L. (2012, October 14). Felix Baumgartner Completes Record-Setting Jump. In Huffington Post. Retrieved on 18th Feb, 2014, from http://www.huffingtonpost.com/2012/10/14/felix-baumgartner-jump-redbull-skydive_n_1965299.html
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact