Social Media in the Utilities Sector

Event contact title
Senior Marketing Executive
Event contact first name
Vinh
Event contact last name
Trinh
Email
vtrinh@smi-online.co.uk
Event contact telephone number
+44 (0) 20 7827 6140
Description
Disruptions to power and water supply caused by adverse weather conditions, alongside Ofgem?s efforts to improve price transparency with new tariff caps, highlights the urgency for utilities to improve customer experience and brand loyalty. This is further accentuated by the variety of digital channels and increased usage of mobile devices accessed by consumers ? allowing them to easily compare and switch energy suppliers. SMi?s 3rd annual Social Media in the Utilities Sector conference will provide the ideal platform for discussion on how this digital channel can benefit customer relations, recruitment strategies and improve brand reputation. The two-day conference programme will feature an array of case studies from global Utilities who have already implemented their customer engagement strategies which will provide valuable lessons learnt and best practices from UK Power Networks, Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE npower among others. Register online at http://www.smi-online.co.uk/2014media-utilities26.asp

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.