Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Society of Surgical Oncology - SSO 2014 Annual Cancer Symposium
SSO 2014 is the leading international scientific event that covers the latest techniques and advances in the management of surgical patients with solid tumor cancers.
The SSO 2014 exhibit floor showcases medical device, equipment, and technology exhibitors along with pharmaceutical companies and others displaying a wide range of services and solutions designed to enhance the practice of the surgical oncologist. The SSO 2014 exhibition provides a great opportunity to network with friends and colleagues, old and new, while exploring the exhibit floor.