Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SOFA CHICAGO 2014
Opening Night: Nov. 6
Fair: Nov. 7-9
The 21st Annual Exposition of Sculpture Objects & Functional Art + Design Fair is a gallery-presented, international art exposition dedicated to bridging the worlds of design, decorative and fine art. Works by emerging and established artists and designers are available for sale by premier galleries and dealers. SOFA CHICAGO opens Thursday, November 6 and runs through Sunday, November 9, 2014 at Navy Pier.