Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Solar Africa 2016
Solar Africa - Solar Exhibition In Kenya
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The overwhelming response from the Solar Industry has encouraged Expogroup to launch Solar Africa POWER & ENERGY Africa" The region offers tremendous opportunities to suppliers worldwide having among the strongest sun resources in the world. In particular, the region offers excellent potential for concentrated solar power (CSP) and concentrated photovoltaic (CPV) systems. Many African countries are currently exploring the use of solar and other renewables, using tenders (or PPAs) as the vehicle for expansion. As incentives in Europe decrease, project developers and investors are keenly interested in deploying solar technologies in Africa. Vast rural areas produce high demand for solar electrification. Power grids in rural Africa currently tend to be powered by diesel generator sets often running 24 hours every day. While relatively cheap to buy, speedy to install and simple to use, diesel gensets burn a lot of fuel, push out CO2 and require a lot of refuelling and maintenance. Rising diesel prices and environmental concerns are therefore driving grid operators to reconsider their offering and reduce emissions.