Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Soldier Technology 2014
Soldier Technology in London is the annual meeting where government and industry align needs of soldiers, marines and special operators with future investments in Soldier systems . Across the 4 days all the key areas of modernisation soldier and soldier equipment will be covered from tactical power , C4ISTAR, protection and mobility. Soldier systems integration features heavily as affordable integration is currently a big issue.