Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Source Trade Show
The South West’s ultimate show for all those with an interest in speciality foods and quality drinks, profitable catering and inspired hospitality. Created from the merger of the Source & Taste of the West Trade Show and the Expowest Westcountry catering trade show, it combines the best of both – this is a super-show where you get extra helpings of fresh inspiration and exciting opportunities. If you only attended or exhibited at one of these events in the past you are in for a treat – you’ll now enjoy double helpings of buyers and suppliers. If you previously went to both you’ll now get all the same great benefits that made these shows so popular, but for a single investment of your time and money. This new “super show” will have stands for more than 300 exhibitors, ready to attract more than 3,000 trade buyers. It takes place in February to give buyers the opportunity to meet all the suppliers they need to be ready for the season ahead; discover new products, furnish their establishments, and kit out their kitchens. The 2014 show will host the Westcountry Tourism Conference and the regional heat of the UK Barista Championships, and also launch the 2014 South West Chef of the Year competition.
4th-5th February 2015