Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Specialty Graphics Annual National Convention - 2016
2016-09-14 - 2016-09-16
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The 2016 SGIA Expo (Las Vegas, September 14–16) brings together the industry’s widest array of qualified and educated attendees to experience unrivaled technology, markets and opportunities. This unparalleled show will showcase their best products, methodologies and innovative applications. Tens of thousands of attendees will explore the wall-to-wall exhibitor booths and meet with their colleagues, competitors, customers and potential clients. As usual, the Expo will offer critical networking opportunities at the Expo’s community receptions and educational presentations, while exhibitors get in on the action at the Product of the Year competition — where winners gain international recognition.