Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SPIE DSS Expo
This is a 500-company exhibition on optics, lasers, sensors, image processing, spectroscopy, infrared systems, thermal imaging, optoelectronic components, instrumentation, data analysis, and more. The exhibition serves attendees of both symposia, with a focus on dual-usage products and applications for defense/security and industrial/commercial sensing. The DSS Expo 2014 is a 500-company exhibition on optics, lasers, sensors, image processing, spectroscopy, infrared systems, optoelectronic components, and more for defense, security, and industrial applications: + Chemical and Biological Sensing + Infrared Sources, Detectors, and Systems + Lasers and Other Light Sources, Laser Accessories, and Laser Systems + Cameras and CCD Components + Displays + Electronic Imaging and Fiber Optic Components, Equipment, and Systems + Optical Components, including Specialized Lenses and Coating + High Speed Imaging and Sensing + High-Precision Optics Manufacturing + Nanotechnology Applications + Law Enforcement Technologies + Robotics and Unmanned Systems + PLUS New Technology Demos and Displays