Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SPLASH! Pool & Spa Trade Show 2014
ustralasia’s largest pool & spa trade show has been announced for 2014, SPLASH! will be held on 16th – 17th July 2014, at Jupiters Gold Coast, Queensland. The biennial event draws more than 2000 attendees from Australia, New Zealand and South East Asia. Since the first SPLASH! in 1998, SPLASH! has become the essential meeting place for pool builders, contractors, retailers, manufacturers, architects and landscapers, with the most comprehensive educational workshops and seminars. After the success of SPLASH! 2012 which saw more than 1800 people attend the event, SPLASH! 2014 is set to go one step further with new speakers complementing the popular golf day and Environmental Awards. Here’s what one visitor had to say about the 2012 show. “CONGRATULATIONS! and thank you for organising such a great conference – SPLASH! 2012. It was among the best shows I have attended in Australia over the last 30 years and my visitor from the USA was equally impressed. It will be very beneficial for our businesses, we’re sure. These events take a massive amount of planning, organisation and marketing to make them a success and the result shows that you got that right in almost every respect. Well done – great job!” The education program at SPLASH! covers many of the major issues within the pool industry. International and local speakers cover subjects such as water chemistry, new industry standards as well as marketing and ecommerce for pool shop owners.