Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Stitch LV, August 2015
Stitch is a focused and refined trade event merchandized with the right mix of contemporary, sportswear, lifestyle, and international brands. Features carefully juried fashion resources ranging in apparel from all RTW categories. Takes place in Las Vegas and runs concurrently with MRket and AccessoriesTheShow.