Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
STRUT - Dallas Shoes - August 2014
This new, comprehensive shoe event takes place all under one roof on the 13th floor of the World Trade Center. Held in conjunction with the Dallas Apparel & Accessories Market, the expanded, easy-to-shop show includes hundreds of lines, and features major manufacturers such as All Black, Birkenstock, Børn, Bos & Co., Cole Haan, Diba, Donald Pliner, Irregular Choice, Isolá, Jessica Simpson, Kenneth Cole, Old Gringo, Skechers, Söfft, Steve Madden, Stride Rite, Ugg and Vince Camuto.