Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
SUPPLYSIDE MARKETPLACE 2016 Global Expo & Conference
2016-04-27 - 2016-04-29
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SupplySide MarketPlace 2013 drove food, beverage, dietary supplement, animal nutrition, cosmetics and personal care innovation through the buyer/seller connection.The highlight of the show was its 39,400-square-foot Expo Hall, which featured more than 5,000 ingredients and services. More than 3,500 attendees explored nearly 400 booths for the latest developments to innovate new products.
WHO ATTENDS: Consumer Product Goods (CPG) leaders from executive management, R&D, QA/QC and marketing teams. Past attending companies have included Kraft, Pepsi, Hershey, Tyson Foods, Frito Lay, Bayer, The Vitamin Shoppe, GNC, Nature?s Way, Avon, Estee Lauder, Laura Mercier, L?oreal, Gunthy-Renker, The Vitamin Shoppe, Bee Alive, and Pfizer Consumer Healthcare/Wyeth Consumer Healthcare.