Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Sweets & Snacks Middle East
VISIT THE REGIONS BIGGEST TRADE EVENT DEDICATED TO CONFECTIONERY & SNACKS Sweets and Snacks Middle East, jointly organised by Koelnmesse GmbH and Dubai World Trade Centre, is the only trade show in the MENA region focusing on the sweets, snacks and confectionery industries. The show covers the entire sweets, snacks & confectionery profile from raw ingredients, processing and finishing products. Bringing the worlds best products and the regions quality buyers together! Showcasing a mix of international and Middle Eastern products, the trade fair is a must for those involved in the Sweets and Snacks industry. Modelled after the worlds leading trade fair for sweets, snacks and confectionery – ISM Cologne – the trade show brings together supply and demand on a highly professional level. Do business with leading suppliers from around the globe! Sample the very best confectionery & snacks products from all corners of the world. Meet over 300 suppliers from 40+ countries including Belgium, Brazil, Egypt, Russia, Germany, Greece, Great Britain, Italy, Netherlands, Poland, Spain and many more. The 9th edition of Sweets & Snacks Middle East will take place from 27 - 29 October 2015 in Dubai and will be co-located with the Speciality Food Festival, SEAFEX and the biggest food & beverage processing event in the MEASA region, Gulfood Manufacturing. For more information, visit http://www.sweetsmiddleeast.com/Sweets-ME/index.php
Koelnmesse, Innovation Awards 2015, Innovation Gallery, Innova Market Insights