Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Texas Restaurant Association - TRA Marketplace (formerly, Southwest Foodservice Expo)
For 77 years, the Texas Restaurant Association has produced a trade show and convention that brings together the diverse industry for networking, education and a chance to see the latest products and services available on the market. They have been known by many names, but its core mission has always been the same: To produce an event that highlights the best that Texas has to offer professionals in our industry. The Texas Restaurant Association Marketplace features cutting edge technology, innovations to help manage your business, ways to leverage the latest trends to grow customers, great deals on products and services and more!
Partial list of products and services displayed at Expo - Accounting, Banking and Financial Services, Bakery Products and Supplies, Banquet Service Equipment, Bar Equipment and Supplies, Beverage Dispensing and Storage Equipment, Beverages, Soft Drinks, Alcoholic, Catering and Food Delivery Equipment and Supplies, Cleaning and Sanitation Equipment, Coffees, Teas and Specialty Drinks, Computer systems and Services, Dairy Products, Dishwashing and Handling Equipment, Food Preparation and Cooking Equipment, Food Serving and Handling Equipment, Furniture and Interior Decor.