Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Tissue World Americas 2016
Tissue World Americas 2014 concluded successfully on March 21, 2014 at the Miami Beach Convention Center. During the event many exciting new features and initiatives were launched, including the Tissue World App and the first edition of the Tissue World Photography Awards. Focused on networking and creating the perfect platform to conduct business, the tissue industry from around the region gathered in Miami for the event with 1,931 participants from 69 countries attending.