Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Top Shelf Boutique Drinks Festival
Aimed at the trade professional and discerning consumer alike, the show features a full programme of tutored tastings and cocktail demonstrations - with producers and experts on hand to help expand your knowledge and enjoyment of premium drinks.