Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Toy Fair, American International
2016-02-13 - 2016-02-16
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Senior Director, Trade Show & Event Marketing
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American International Toy Fair is the largest toy trade show in the Western Hemisphere. Over 1,000 manufacturers, distributors, importers and sales agents from around the globe showcase their toy, entertainment and youth products in nearly 370,000 square feet of exhibit space. Some 20,000 non-exhibiting attendees include buyers, government officials, inventors, international media representatives, entertainment executives and toy industry professionals in areas including licensing, product design, product safety and public relations among others.