Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Transport Ticketing Central and Eastern Europe
Now in its second year, Transport Ticketing Central & Eastern Europe will bring together the largest gathering of transport and government executives from across the region, uniting them with smart ticketing strategy and payments experts from around the globe. Following its success last year when more than 200 delegates took part, industry leaders and specialists will further explore the developments in transport ticketing that are already being introduced and operating in many cities and areas in the region. The industry’s hotly debated topics, including the role of transport ticketing and passenger information in creating smart cities and influencing transport policy and funding will be discussed. Fascinating keynotes and case studies will be presented by those who are successfully implementing such schemes. The event will also offer the perfect opportunity for transport executives to share experiences, connect with colleagues and peers and view first-hand the latest technologies available on the exhibition floor. Arriva Poland is once again confirmed as host operator and the Ministry of Infrastructure and Development for Poland will be honorary patron. For information about exhibiting or taking part as a delegate, please visit www.tt-cee.com