Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Travel Exchange 2017: San Antonio, Texas
Travel Exchange is National Tour Association’s annual convention, where our members get down to business. More than $400,000,000 has been generated in only the last 3 years. Additionally, they get to learn more about our industry and find out how others are tackling challenges. But it’s even more: It’s a chance to meet the travel world under one roof, a chance to share ideas and turn handshakes into partnership. Simply put, TREX is the most important industry event of the year, featuring the hottest travel product from every U.S. state, Canadian province and 30+ countries. If you don’t come to San Antonio, you’re missing 80% of our tour operators who only attend Travel Exchange.