Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
USENIX ATC '14: 2014 USENIX Annual Technical Conference
USENIX ATC '14 will bring together leading systems researchers for cutting-edge systems research and unlimited opportunities to gain insight into a variety of must-know topics, including virtualization, system administration, cloud computing, security, and networking.