Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
WAI Operations Summit & Wire Expo
The WAI Operations Summit & Wire Expo is organized by WAI and is held biennially in a different industry hub within the U.S. for the wire and cable manufacturing industry. The event incorporates technical paper presentations, a comprehensive exhibit, on-floor production solutions demonstrations, networking activities, and more. Wire Expo originated in Boston in 1990 and has since been hosted in the following locations: Louisville, Kentucky; Detroit, Michigan; Charlotte, North Carolina; Cleveland, Ohio; Nashville, Tennessee; Chicago, Illinois; Pittsburgh, Pennsylvania; Milwaukee, Wisconsin; and Dallas, Texas.
The WAI Operations Summit & Wire Expo attracts attendees from the local and national markets and participants from overseas markets. These attendees, most with purchasing influence, represent the ferrous, nonferrous, and electrical segments of the industry. The attendee profile has grown to include interest in several industries allied to wire and cable including:
• environmental and reclamation
• medical instrumentation
Exhibiting companies comprise suppliers to the industry and manufacturers of wire; cable; and fastener, formed and fabricated wire products. Historically, exhibiting companies have represented all sectors of metal and fiber.