Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The WaterSmart Innovations Conference and Exposition is the largest urban-water efficiency conference of its kind in the world.
In conjunction with the WaterSmart Innovations conference, an exhibition featuring emerging and cutting-edge water efficiency products and services will be held at the South Point. Among the prospective exhibitors are companies featuring appliances, plumbing fixtures, landscape and irrigation equipment, consulting and professional services and software and technology, among others.