Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Western Power Summit
Addressing Western Electric Power Market Challenges
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Western electric power markets face daunting challenges that command the attention of policy makers, power providers, and myriad stakeholders from Colorado to California. Chief among these are issues related to long-haul transmission to bring remote renewable resources to load centers, the emerging energy imbalance market, California's energy storage initiative and implications for the West, and water-energy issues. The Western Power Summit presented by Electric Power Executive Conference (EPEC) addresses these strategic issues in a day-and-a-half session November 5-6 at the Bellagio Hotel in Las Vegas, NV.