Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
White&Night Brazil 2014
White&Night Brazil is the communication platform for top national and international fashion labels seeking to showcase their latest bridal wear, eveningwear, formal menswear, occasion wear and accessories collections to the Brazilian and selected South & Central American markets. The first edition of White&Night Brazil will be held in Sao Paulo on the 29 & 30 July 2014 in the Transamerica Expo Centre, and will be attended by relevant retail buyers and the media. The event is expected to host 100+ brands in the exhibiting hall as well as fashion shows, networking functions and seminars.