Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
WinDoorEx Middle East 2015
2015-02-19 - 2015-02-21
The 6th international exhibition for Windows, Doors, Aluminum, Glass, Facades, Skylights and Curtain Wall Technology, Components and Prefabricated Units. WinDoorEx Middle East - the Middle East's largest trade show for products of Windows, Doors, Aluminum, Glass, Facades, Skylights and Curtain Wall Technology, Components and Prefabricated Units. Firmly established itself as the only trade show in the Middle East where Arab and international professionals meet to initiate business and to build up and cultivate contacts. WinDoorEx Middle East is growing steadily and strongly. The three-day trade fair provided a significant increase by 23% in size as well as 11.6% in exhibitor and 21.2% in visitor numbers compared with the launch show in 2010. Participants were highly satisfied, particularly with the comprehensive range of products on display and with the professional flavor of the show. Over 92% of exhibiting companies were able to report positive business enquiries. The Middle East annual growth rate, the construction sector, which was estimated at around 20% from 2010 to 2015, will also benefit from the many hi-tech architectural projects in the works in the coming years. These projects are characterized by flawless design and refined materials. Further to the growth of domestic and foreign investments in the construction & fenestration industry in Egypt over the last 3 years, has led to the increase of the window and door market substantially as well as the flat glass usage. WinDoorEx Middle East 2015 offers particularly good market opportunities as consumers opt for new construction or to upgrade existing residential structures. PVC window manufacturers began selling to the door industry that was dominated by wood door manufacturers. A similar change is underway with aluminum door manufacturers selling to commercial buildings and expanding into high end luxury residences.