Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
World CDx Frankfurt
World CDx Frankfurt is the premier networking, interactive and solution-led conference to overcome clinical biomarker, commercialisation, regulatory and reimbursement hurdles facing successful companion diagnostic development. Furthermore, the genomic revolution and advances in next generation sequencing are providing Rx/Dx partnerships with new toolkits to streamline co-development and bring precision therapies to market.