Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
World of Concrete 2018
2018-01-23 - 2018-01-26
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We provide the foundation. You reap the rewards. Attend World of Concrete, the largest annual international event dedicated to concrete and masonry professionals. Leave with the core knowledge and latest equipment you need to win more jobs and strengthen your business. This is your world. Introduced to the commercial construction industry in Houston, Texas in February 1975, World of Concrete presented 77 exhibiting companies in 22,200 net square feet of exhibit space with 1,550 construction industry professionals in attendance. 43 years later, World of Concrete now boasts more than 1,500 exhibiting companies and 55,000 registered industry professionals in more than 700,000 net square feet of exhibit space. WOC offers both 90-minute and 3-hour seminar sessions; more than 100 skill-building seminars with top industry experts. This unsurpassed education program provides training and certifications, safety and construction fundamentals and other safety training programs vital to the industry.
Attendees include: Commercial Contractors, Concrete Contractors, Concrete Pumpers, Construction Managers, Dealers/Distributors, Decorative Concrete Contractors, Designers and Specifiers, General Contractors, Masonry Contractors, Architects, Engineers, Brick and Block Producers, Ready Mix Producers, Rental Equipment Centers, Repair Contractors, Residential Contractors, Specialty Concrete Contractors, Pipe and Block Producers, and Precast/Prestressed Producers, and more.
Original equipment manufacturers from around the world and exclusive U.S. distributors of equipment, tools, products and services for the commercial construction, concrete and masonry industries. WOC attracts approximately 1,500 exhibitors and occupies more than 700,000 net square feet of indoor and outdoor exhibit space.