Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
World Conference on Fabric and Home Care Montreux 2014
Where global leaders shape the future of the fabric and home care industry to enhance our quality of life.
The three-day exhibition of supplies and services available to the fabric and home care industries is an integral part of the World Conference and will feature over 45 companies. The exhibition hall is the networking hub of the conference with refreshment breaks, the Tuesday Networking Luncheon and Reception, and open areas for conversation.