Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
World of Food Beijing
As the name indicates, World of Food Beijing concentrates explicitly on the region of North China. For the food industry, the capital city of Beijing and its surroundings present a very attractive and growing consumer market of around 200 million people. World of Food Beijing offers direct access to retailers and wholesalers in this region as well as importers, istributors, hotels and restaurants. Today, nearly half of all food imports reach China via the Northeast. The region has become increasingly attractive for international food business to enter the China market, and offers additional market potential for international companies, even those who have already established their regional business in Shanghai! China is not a homogenous market, and regionalization has become an on-going trend. ccess to these regional markets requires contacts to local partners, especially in the food ector with its complex distribution structures. In addition, China's consumers show distinctive regional taste differences. These factors underline the importance of a regional trade fair with a growing regional visitorship. World of Food Beijing is an important step for food manufacturers towards unlocking the immense potential, which Northern China offers.
Food Importers & Distributors Food Wholesalers & Traders Supermarkets, Grocery & Convenient Stores, Imported Food Stores Wine Distributors, Wine Importers & Wine Shops Bakeries, Coffee Shops & Tea Houses Hotels, Restaurants, Bars, Clubs & Resorts Food Outlets at Universities, Schools, Companies & Office Buildings Fast Food Outlets, Snack Bars & Gas Stations Catering Companies Chefs & Sommeliers Online Stores Media, Associations & Government
14 different international pavilions ranging from Meats, seafood, confectionaries, dairy and olive oils