Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
World Perfumery Congress
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Occurring every two years, the World Perfumery Congress (WPC) is an educational and networking forum uniting fragrance industry professionals, their suppliers and marketers to address and discuss solutions to the industry's latest challenges. Presented by the American Society of Perfumers and produced by Perfumer & Flavorist magazine, the 2014 WPC will take place June 10?12 in Deauville, France. Join your fellow fragrance industry professionals for three days of education and networking geared toward moving the industry forward!
Attendee profile includes: Perfumers, Evaluators, Management, Marketers, Research & Development, Suppliers, Manufacturers, Purchasers, Academics and Allied Professionals
Exhibitor Profile includes: suppliers to the fragrance industry, including but not limited to software, packaging, services, equipment and raw materials.