Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
World Travel Market Africa
2015-04-15 - 2015-04-17
As the only event of its kind in Africa, WTM is a globally recognised BRAND with a sound reputation for delivering business. WTM Africa caters for both the inbound and outbound sectors of the travel industry and is all about doing real business, in the business of travel, whether it is bringing people in, or providing good options for the people of Africa to travel out. World Travel MARKET Africa, is part of Africa Travel Week which comprises of three co-located industry events namely ILTM Africa, IBTM Africa and WTM Africa.