Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
WSWA - Wine & Spirits Wholesalers of America Convention and Exposition
2016-04-18 - 2016-04-21
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Director, Expositions & Meetings
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The WSWA Annual Convention & Exposition is the largest gathering of America?s wine and spirits distributors, as well as suppliers from around the world who seek to enter or grow their brands in the U.S. marketplace. This event offers distributors the unique opportunity to seek out new and exciting beverage products for U.S consumers, meet with existing portfolio partners and look for services to enhance internal operations.