Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
WWSRA - Intermountain Preview 2015
At these events, sales reps rent booths where they show and demo the latest equipment to employees, buyers, and owners of retail shops and answer any questions they may have.
Regional shows are designed to save retailers and reps time and money by providing a convenient, timely venue in which to take care of their business all at one time.