Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
XChange is a conference that brings together 250+ solution provider decision makers from across the United States and Canada. They will come together to meet face-to-face with top technology vendors and industry editors to focus on the latest and greatest opportunities in the solution provider community.