Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Yankee Dental Congress
YDC is the annual Conference & Exposition for New England Dental Professionals. The conference features advanced programming presented by leading experts from across the country. Dental professionals come to purchase products, gather the latest information, network with colleagues, see product demonstrations, learn cutting-edge techniques, and earn continuing education credits.