A five-day educational event combined with a trade show featuring the latest products and resources shaping the future of exhibiting and corporate event programs. Anyone who is responsible for planning, managing or implementing any part of an organization's trade show or corporate event marketing function should attend.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.