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#Expochat Topic: Trends in Exhibition Sponsorships & Sales

With some of the largest and successful trade shows rounding out Q1 of 2017, I can’t help but notice more and more sponsorship activity and opportunities being realized at exhibitions. Whether it’s banners, content sponsorships, or pavilions, organizers are maximizing the value of driving buyers to sponsored aspects of their show. Join us Wednesday, March 22nd, 1 p.m. for #ExpoChat. We will be discussing the trends, the successes, and potential risks associated with sponsorship sales for exhibitions and will answer the following questions.

  1. Why is a healthy combination of Exhibit Booth & Sponsorship sales important?
  2. Should organizers allow non-exhibiting companies to sponsor? With strings attached?
  3. What are the latest successful trends in exhibition sponsorships?
  4. What have you seen that is not successful with exhibition sponsorships?
  5. How is the success of sponsorship measured by show organizers? Or is it the sponsor?
  6. How is Social Media used effectively with promoting exhibition sponsorships?
  7. How best should trade show organizers package sponsorships?

When: March 22, 1 p.m. ET

Where?: Use hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)

NEW: Come to the chat with questions about anything trade show related. We will use our community to address your issues or maybe even hook you up with some help.

What is #EXPOCHAT?

Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by three industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), and Michelle Bruno (Bruno Group Signature Services).

Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on ]]>]]> and follow the ]]>#Expochat]]> hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like and others can make it easier to participate. Ideas are welcome on Expochat, but commercialism is not.

Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome.

Missed #Expochat? No Problem!

Check out our past chats:

March 8 - Taking Your Brand Overseas - ]]>]]> 


March 1 - Trade Shows and the Gig Economy- ]]>]]>


Feb. 22 - Bringing Up Baby: How to prepare the next trade show industry workforce. ]]>]]>


Feb. 15 - How "Green" is the Trade Show Industry, Really? - ]]>]]>


Feb. 8 - Are You Leaning In? - ]]>]]>

Jan. 31 - How Might Travel Ban, Changing Trade Pacts Impact Trade Shows?  - ]]> ]]>

Jan. 24 - 2017 How Are Shows 'Giving Back'? - ]]>]]>

Jan. 18, 2017 - Using Hackathons to Re-Invent & Grow Your Trade Show -]]>]]>

Jan. 11, 2017 - CES Review - What can we learn from our shows? - ]]>]]>

Jan. 4, 2017 - New Year’s (Event Technology) Resolutions -  ]]>]]>

Nov. 30, 2016 - Is The Trade Show Industry Ready for Artificial Intelligence? - ]]>]]>

Nov. 9, 2016 - What Makes a Good Leader in Today's Environment? - ]]>]]>

Nov. 2, 2016 - TSNN Awards: Education, Inspiration, Celebration - ]]>]]>

Oct. 26, 2016 - “Matchmaking:  Can technology bring exhibitors more/better matches and leads?” - ]]>]]>

Oct. 12, 2016 - All there is to know about IAEE's Expo! Expo! - ]]>]]>

Oct. 5, 2016 - How Can You Build Community on the Showfloor? - ]]>]]>

Sept. 28, 2016 – How Can We Increase International Attendance at Our Shows? -]]> ]]>

Sept. 21, 2016 – Does Gamification Work for B2B Trade Shows? - ]]>]]>

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