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#Expochat - Taking Advantage of O2O - Online to Offline

One of the new buzz phrases is O2O – Online to Offline or Offline to Online. It means driving engagement from online engagement to the live event, then continuing the engagement online after the event. Last year, UBM Asia partnered with Alibaba (the Amazon of China) on two shows to leverage O2O and it failed. PCMA, on the other hand, has had a lot of success with live streaming their events. Google did a complete redesign of their premier event with a mixed response, both live and online.

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This week, let’s discuss what we can do to drive engagement from online to physically attend our events, as well as engage those who are online watching. Here are some questions we’ll be asking:

1.     What’s the difference between a hybrid event, and driving audiences to the live event from online? 

           a.     Do we need live streaming?

2.     What’s your experience been with O2O? Good, bad, boring, exciting?

3.     What would you say are top reasons the online to offline (live) fails?

4.     What would you say are top reasons online to offline (live) succeeds?

5.     Are we getting any better as an industry at engaging our communities online 12 months a year? Why or why not?

6.     How can we shake things up with hybrid events without alienating our audiences?

When: July 19, 1-2 p.m. ET

Where: Use hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)

NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.

What is #EXPOCHAT?

Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by four industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), Michelle Bruno (Bruno Group Signature Services) and Michael Doane (CadmiumCD). 

Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on ]]>]]> and follow the ]]>#Expochat]]> hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.

Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!

Missed #Expochat? No Problem!

Check out our past chats:

July 19 – Taking Advantage of O2O – Online to Offline – ]]>]]>

July 12 – Getting In the Door: Challenges and Opportunities of Being a Supplier to the Trade Show Industry – ]]>]]>

June 28 – Exhibition Re-design…Are You Ready? – ]]>]]>

June 21 – The Changing Role of the General Service Contractor – ]]>]]>

June 7 – #ExhibitionsDay & #GED17: Celebrating Trade Shows – ]]>]]>

May 31 – Taking Risks With New Event Formats – ]]>]]>

May 24 – Spouses and Children at Trade Shows – ]]>]]>

May 17 – Transportation and Logistics at a Trade Show – ]]>]]>

May 10 – What is An Attendee Worth? ]]>]]>

April 26 – Tricks of Attendee Acquisition for Events – ]]>]]>

April 19 – Creating Education that Excites –  ]]>]]>

April 12 – Is Your Event Technology Secure? – ]]>]]>

April 5 – Is the Old Conference/Educational Session Model Dead? – ]]>]]>

March 29 – How Attendee “Personas” Impact Trade Shows & Events – ]]>]]>

March 22 - Trends In Exhibition Sponsorships – ]]>]]>

March 8 - Taking Your Brand Overseas – ]]>]]>

March 1 - Trade Shows and the Gig Economy – ]]>]]>

Feb. 22 - Bringing Up Baby: How to Prepare the Next Trade Show Industry Workforce – ]]>]]>

Feb. 15 - How "Green" is the Trade Show Industry, Really? – ]]>]]>

Feb. 8 – Are You Leaning In? – ]]>]]>

Jan. 31 – How Might Travel Ban, Changing Trade Pacts Impact Trade Shows?  - ]]> ]]>

Jan. 24 – How Are Shows ‘Giving Back?’ – ]]>]]>

Jan. 18 – Using Hackathons to Re-Invent & Grow Your Trade Show – ]]>]]>

Jan. 11 – CES Review - What can we learn from our shows? – ]]>]]>

Jan. 4 – New Year’s (Event Technology) Resolutions – ]]>]]>

Nov. 30, 2016 – Is The Trade Show Industry Ready for Artificial Intelligence? – ]]>]]>

Nov. 9, 2016 – What Makes a Good Leader in Today’s Environment? – ]]>]]>

Nov. 2, 2016 – TSNN Awards: Education, Inspiration, Celebration – ]]>]]>

Oct. 26, 2016 – “Matchmaking: Can Technology Bring Exhibitors More/Better Matches and Leads?” - ]]>]]>

Oct. 12, 2016 – All There Is to Know About IAEE's Expo! Expo! – ]]>]]>

Oct. 5, 2016 – How Can You Build Community on the Showfloor? – ]]>]]>

Sept. 28, 2016 – How Can We Increase International Attendance at Our Shows? – ]]> ]]>

Sept. 21, 2016 – Does Gamification Work for B2B Trade Shows? – ]]>]]>

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