Family Medicine Forum (FMF) is the showcase event in the CFPC's calendar. Combining the annual meetings and scientific assemblies of the National College, the host Provincial Chapter, and our Sections of Teachers and Researchers, FMF has become the largest national gathering of family doctors in Canada. Since its inception in 2000 FMF has more than tripled both its average original attendance figures and exhibit booth count. The conference now attracts more than 12% of the country's family physicians during the three day event. FMF delivers the audience that our exhibitors want to reach and the educational and networking environment that attracts loyal, repeat delagates.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.