FRI, the annual conference and expo of the IAFC, has provided senior-level leadership training for 140 years. As an organization, the IAFC represents the world's leading experts in the first responder community. The IAFC's commitment to excellence is seen throughout FRI-from the classroom to the expo, the IAFC delivers when it comes to quality and value.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.