EXPO is Canada's fall buying show for the floral and garden industries. Now celebrating its 13th year, EXPO is uniquely positioned as a meeting place and buying opportunity for retailers who deal with floral products, gardening plants and hard good, interior plantscaping and design, outdoor landscape design and architecture, event management opportunities.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.