GIE+EXPO is the industry's largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use. The show features lawn and garden products and outdoor leisure items distributed through home centers, dealers and retailers as well as light construction and landscape equipment used by general contractors, landscapers, golf course superintendents, municipalities and parks, and recreation crews.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.