GIE+EXPO is the lawn and landscape industry’s No. 1 trade show. The three day show features opportunities for lawn and landscape professionals, equipment dealers and construction businesses to convene around the industry’s best products, newest technology and best practices, all under one roof. The 19 acre Outdoor Demonstration Area and the New Products Showcase make this show an efficient and productive marketplace. See outdoor power equipment for landscapes, gardens, outdoor leisure, hardscapes and light construction. GIE+EXPO is sponsored by the Outdoor Power Equipment Institute (OPEI), PLANET and PGMS.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.