Now in its 12th year, GlassBuild America is the gathering place for the entire glass, window and door industries in North America. Organized by the National Glass Association (NGA), which has produced meetings and trade shows for over 50 years, GlassBuild America offers a comprehensive and united audience. NGA has secured show partnerships with American Architectural Manufacturers Association, Glass Association of North America, Insulating Glass Manufactures Alliance and the Bath Enclosures Manufacturers Association to attract a variety of industry segments.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.