GLOBE™ is about taking responsibility. Forging new partnerships. Thinking outside the box. It's where leaders come to devise winning strategies to conserve precious resources, save money, and meet people that can help them be more profitable, more efficient, and protect the planet while doing so. It has helped corporations understand and embed sustainability into their operations, influenced the international debate on climate change, and developed the global marketplace for environmental and energy technologies and services. GLOBE continues to draw the 'best and brightest' of the international sustainable business community, making it an unsurpassed strategic networking opportunity.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.