The Great American Trucking Show began in 1999, is an annual event held in Dallas and runs concurrently with and includes the Commercial Vehicle Outlook Conference, The Hard-Working Trucks Pavilion, Overdrive's Pride & Polish and SmartSessions. The event dedicated for the trucking industry brings together attendees including for-hire trucking companies, owner operators, private fleets and drivers.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.